The Würth Group donates EUR 250,000 to UNICEF

Within the framework of a worldwide sales campaign, Würth customers had the opportunity to purchase a limited special-edition 50pcs. tool set in a case and a torque wrench. For every special-edition product sold, the Würth Group donated two euros to UNICEF.

For more than 30 years, RW WORKOUT Week has been an integral part of the cooperation between the inside staff and the field sales force of Würth Group companies. During this ride-along campaign, inside employees accompany sales representatives on their daily customer visits. This does not only boost their cooperation, but also gives both the sales force and the customers the opportunity to suggest improvements and ideas to inside staff in personal conversations. Due to COVID-19 restrictions, in-person customer visits by sales reps and inside staff were only possible to a very limited extent this year. This is why most of the sales pitches of sales rep and inside staff were held on the phone or video call.

Global sales activities lead to donation

This was the fourth time that Würth combined RW WORKOUT Week with a charity pledge: Per limited special-edition item sold, two euros were donated to UNICEF. That way, EUR 250,000 were collected in worldwide sales activities. “Despite the fact that we were not able to visit customers in person this year, it was still a matter of great importance to us to carry out the campaign—for helping others is part of our corporate identity. Particularly in times like these, it is all the more important not to neglect our social responsibility. With this donation, we give back to society and support those that are in desperate need of our help”, says Bettina Würth, Chairwoman of the Advisory Board of the Würth Group, about the campaign.

Isibindi Adolescent Youth Development Programme

The donation is given to UNICEF’s “Isibindi Adolescent Youth Development Programme” in South Africa. Isibindi was founded as a reaction to the HIV epidemic in the year 2000, as many children were orphaned or put at risk by that epidemic. Isibindi is a program that involves children in a community to protect them against abuse, neglect and violence. The program mainly focuses on the psychological well-being of children and adolescents, for instance by creating what are called Safe Parks. These are protected places for vulnerable children where they can recover and learn. The positive changes that Isibindi can thus create for these children offer them hope and new opportunities for the future.

“The Isibindi program pursues an end-to-end approach for children, adolescents and families throughout South Africa that are vulnerable to abuse, violence, neglect or exploitation“, says Christine Muhigana, head of UNICEF South Africa. “Activities in Safe Parks, as well as visits to their home, improve and protect the psychological and physical well-being of children and adolescents all over the country. The far-reaching consequences of COVID-19 led to vulnerable kids and adolescents being at risk even more. This is why the support by Würth is so important to expand these essential measures further. This way, we can change the everyday lives of disadvantaged communities for the better, giving hope and offering opportunities to children and adolescents.”