Würth Commercial Partnership With Maserati

We are pleased to announce that Maserati Spa and Würth Group have entered into a global partnership agreement for commercial and sponsorship purposes. The agreement has been designed with the aim of creating a variety of synergies and combines the expertise and objectives of two major players in the respective industry.

Würth Group operates in 84 countries worldwide with more than 400 branches. It is a world leader in the trade of fastening and assembly products and systems. Their product range includes over 100,000 items among which metal and plastic components, hand, electric and pneumatic tools, chemical products, storages systems and workshop equipment.

Countries involved:

This agreement currently involves the following countries:

• Europe: Italy, Germany, United Kingdom, Switzerland, Poland
• United States
• Japan
• China
• Australia

Each of these countries may become part of the partnership agreement at any time, with immediate effect.

Content of the agreement:

• Würth shall promote its products with the authorized Maserati Dealers using Würth’s own salesforce
• Maserati HQ shall put in place promotional and sponsorship activities, such as:
• Combined visits at the Dealers
• Special commercial actions, both locally and in the areas of reference
• Inclusion of all the Würth products purchased for the purpose of the attainment of the annual Parts Target

Time frame:

The term of the agreement shall be from January 1st 2016 to December 31st 2016.