WÜRTH SIGNED AN OFFICIAL CONTRACT WITH BMW DRIVING CENTER TO BECOME ITS OFFICIAL PARTNER

With the beginning of the second BMW Bimmer Day Challenge on July 30, Würth China officially signed a sponsorship contract with BMW Driving Center in Shanghai to become its official partner. Würth will seek to provide excellent customer experience while focusing on offering quality products in conjunction with BMW Driving Center.

Larry Stevens, CEO of Würth China and Cao Shan, Deputy Manager of BMW Driving Center signed a cooperation contract and representatives of both parties unrolled a scroll of “Riding Towards Our Dream” to usher in a new era of cooperation.

Würth China wishes to allow BMW car owners to understand the necessity of quality products for maintenance and repair of their cars as well as the ability of our products to accommodate their needs on the one hand, while on the other hand, as a player in automobile after-market and a mid- and high-end brand, Würth ensures high quality of products and cooperates with mid- and high-end automobile manufacturers to develop automobile after-market together.

The scorching heat on the day of signing ceremony didn’t affect the enthusiasm of BMW car owners to participate in the event. The vehicles with Würth Logos from the BMW Driving Center helped car owners familiarize themselves with each curve prior to the race to avoid any accidents.

Würth offered a gift pack for each bimmer to allow car owners to experience health maintenance in high summer. Games including golf and dart attracted many children and enabled car owners to enjoy the weekend with families.